Posts tagged with Attrition

The ‘relationship era’ is well under way, but are marketers doing enough?

P&G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do.

It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits.

Or in other words, invest at least as much to retain your customers as you did to acquire them.

1 comment

Marketers and businesses should fear Graph Search

Last week, Facebook made what could prove to be one of its most important announcements ever.

After years of discussion, speculation and debate, the world's largest social network is finally executing on a search strategy, and while it doesn't look like a threat to Google, at least initially, Facebook's Graph Search is no less interesting.

1 comment