Posts tagged with B2 B Social Media Strategy

Creating a social media strategy for B2B organisations

As shown in many of the latest Econsultancy reports, a growing number of B2B companies seem to have caught up with their B2C peers and are investing in social media.

However, when we decided to create a company-wide social media strategy in the summer of 2010 there were very few examples from which to draw inspiration. 

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