Posts tagged with Big Behavioral Data

Beyond the hype: big behavioural data

Although almost no one can tell you when data is "big" or not, we all want do “something” with big data.

But collecting terabytes of data doesn’t guarantee we will also use the available data very useful. Three recent trends begin to change the status quo.

Methods for analysing big data have improved, so we are better able to focus on the important data and ultimately make a shift from analytics to actual actions.

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