Posts tagged with Case Study

How to make a controversial infographic: case study

Creating and promoting an infographic, it’s a tried-and-tested technique that’s planned for all sorts of reasons.

But successfully getting visual content out there, online, can be more complicated than it seems.

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Charity and digital marketing: raising money on a budget

Charity and digital marketing: raising money on a budget

At the end of August, ahead of the Vuelta a España, Spain’s national cycling tournament, we decided to do a virtual bike ride for charity.

The plan was to cycle the distance from our London headquarters to our Spanish office. The 1,718km bike ride would take place over five days on two exercise bikes situated in our home in Tech City, with the challenge of raising £1,000.

We estimated that for us to hit our target, we had to have both bikes in use for eight hours a day. The challenge was set. Pre-competition donations were slow and we needed to come up with an idea of how to increase sponsorships and promote the event.

Our marketing team were tasked with increasing visibility of the event, driving engagement and, importantly, raising donations... with just one catch – while everybody bought into the great initiative, this was still something that needed to be fit in around our day-to-day work.

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Because one size doesn't fit all: A Redken case study

At OMMA’s one-day summit for mobile marketing, Sarah Liang Kress, director of interactive marketing for L’Oreal USA, had the chutzpah to tell the crowd:

Technology, for us, comes very much last. It’s not about the shiny object. We look at the audience, and we look at our objectives and then come up with the right solution and the right execution.

She said this as a keynote speaker for the event, which took place on Monday as part of Internet Week NY, and anyone doubting Kress’s claim had only to follow the tidy case study she presented to know she meant business.  

So, if L’Oreal is downplaying technology, what’s fueling the global company’s mobile marketing?

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25 business-tastic B2B social media case studies

I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context.

This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace. 

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Nokia upsets blogger due to marathon PR failure

Nokia screws blogger due to marathon PR failureLast week I wrote about how to engage bloggers, based on my experience as a (pro) blogger. I explained how I receive hundreds of emails every day, and how it can be difficult to make a message stand out amid that noise.

I also explained that campaigns – all campaigns – have budgets, and that it is highly lame for brands to expect bloggers to keep doing favours for them, for free.

Today I spotted a tweet by Malcolm Coles that makes for a fantastic case study in what not to do. He flagged up a real shocker between one of the world's biggest mobile companies and a humble blogger.

So on one side we have Muireann Carey-Campbell, who writes the Bangs And A Bun blog. On the other is Nokia. And in the middle is one of Nokia’s presumably expensive PR firms, Mission.

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Social media failure: examples from the travel industry

The travel industry using social media as a marketing channel makes complete sense and for the most part, travel organisations can be commended on their social media activity.

However, in lieu of the Econsultancy/Turkish Airlines Social Media and the Travel Sector Trends briefing, it seems that sometimes things can turn sour. Here are a few examples... 

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Case study: TurboTax experts take over Twitter

Tax software maker TurboTax has a unique problem. Their customers find them incredibly useful. But for a very short period every year. The company has gotten used to the seasonal nature of its business, but this year, they took that approach to Twitter.

By ramping up their staffing efforts on Twitter — and bringing some much needed expertise to the space, they happened on something great for business: an excellent customer retention program.

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Case study: Dell's evolution on Twitter

Dell is one of those companies that has gotten a lot of attention as an early adopter on Twitter. But getting into a new medium early isn't the same as getting the most out of it. Sometime last year, the company realized it had over 20 Twitter accounts. Not all of them were effective.

Speaking at TWTRCON in New York this week, Dell's Stefanie Nelson explained how the company assessed the ROI of its social media efforts and streamlined its productivity in the space.

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