Posts tagged with Certification

IAB Announces New Digital Media Sales Certification

The Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new Digital Media Sales Certification.

We interviewed Jennifer Deutsch, Director of Professional Development, on the new program and how professionals will benefit from this certification.

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Mandatory licensing for ad professionals: worst idea ever?

Have you been asked by a local business to develop an ad strategy, manage a company's paid search campaign or create promotional flyers for a nightclub?

If some in the ad industry have their way, you'd need a license to do all of those things.

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