Posts tagged with Consumer Reviews

How important are third party reviews for ecommerce sites?

Third party reviews have become a common feature on most ecommerce sites. 

This is mainly because they have been proven to drive sales, while many shoppers expect to be able to read reviews before they decide to buy. 

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How and why automotive brands should use customer reviews

With digital channels becoming more and more important, we're beginning to see a number of automotive brands adopting reviews. 

Kia has been a prime mover here, while other brands such as Volvo and Peugeot are adopting reviews. 

In this article, I'll look at how automotive brands are using reviews, and why others should think about following suit. 

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What to do when consumer reviews turn ugly..

While online reviews are a positive thing for businesses today, there can be some downsides.

Discover how to deal with these and turn them into a positive for your company.

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11 inventive ways to use reviews beyond the product page

Consumer reviews don't have to be used only on product pages.

We know they can be very effective there, so why not try them out in different settings? 

Here I've rounded up 11 examples of reviews used in clever and innovative ways. Some online, some offline... 

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Madison Ave

Are consumers killing Madison Avenue?

Marketing, as we know it, is obsolete.

So say Simonson & Rosen in their recent book 'Absolute value'. Theirs is not a lone voice,  similar sentiments date from as early as 1999, in the Cluetrain Manifesto.

As it came in the peak of the dot-com bubble, though, that message was largely ignored.

Why do they say we’ve no use for marketing? It’s because of the rising power of the voice of the customer. With the growing availability of consumer opinions, the importance of brand messaging is diminishing.

Consequently, things are changing in the world of advertising. Slowly, but surely.

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product review button

77% of UK shoppers consult reviews before buying online: report

It will probably come as no surprise to find out that customer reviews are an important feature to include on an ecommerce site.

They help to educate shoppers who are researching their purchase and reassure them that they are making the right decision.

We’re so used to seeing product reviews that it looks odd, perhaps even suspicious, when a site doesn’t include them.

In fact it could be argued that reviews are so common nowadays that there’s a danger consumers will become immune to their charms or will become dubious as to their validity.

Nonetheless, a new survey of 2,000 UK consumers by Trustpilot has found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.

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81% of people say price is most important factor when buying tech

Apple fanboys might not want to hear it, but price is apparently the most influential factor when consumers are buying gadgets.

81% of respondents in an EML Wildfire survey said they thought price was the top consideration when buying consumer tech, followed by technical specifications (61%) and compatibility (46%).

Brand loyalty came fifth out of the six options on offer with just 11%.

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88% of consumers consult reviews when making a purchase

Recommendations from friends are the most influential driver for UK shopping habits followed closely by consumer reviews, according to a new survey by Reevoo.

More than half of respondents (52%) said friends’ recommendations were influential, followed by consumer reviews (48%), advertising (24%) and advice from sales assistants (22%).

The survey also found that a massive 88% of consumers ‘sometimes or always’ consult a review when making a purchase, and 60% were more likely to purchase from a site that has customer reviews on.

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Consumers now pay more attention to online reviews than word-of-mouth

Online recommendations are now considered to be more important than traditional word-of-mouth, according to a survey by Eccomplished.

Almost a third (31%) of respondents said they had read an online review before making a purchase, compared to 23% who asked for advice from friends and family.

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