Posts tagged with Coral

How bookmaker Coral uses social & personalisation to improve customer experience

Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. 

Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.

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How conflicts between sub-domains can harm your search rankings

Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offerings, and so on. 

However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. 

Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility in search results

In this post, I'll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay's. 

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