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Posts tagged with Cut Off

Ecommerce and Christmas delivery: some retailers still don't get it

For anyone thinking of buying online between now and Christmas Eve, one of the biggest questions will be 'can this retailer deliver in time for Christmas?'.

However, many ecommerce sites are still way too vague about this information. This means that people will either decide not to order, or will press ahead and risk disappointment. 

With the example of children's onesies (which seem to be like hen's teeth this year), I'll be looking at the approaches of different sites. 

12 comments

Christmas delivery: are online retailers managing customer expectations?

Thanks to a greater choice of delivery options, e-commerce sites are now able to keep selling closer to Christmas day, but are they being upfront about delivery times? 

If, like me, shoppers have left their Christmas shopping to the last minute, then it's important for etailers to manage expectations and be clear whether or not orders will arrive on time. 

This information can make the difference between making the sale or not, so how well are retailers communicating this to customers? 

7 comments