Posts tagged with Data Management Platform

Linking digital audience data to drive conversions

Audience targeting is not new. However, the increasing complexity of the buying cycle now makes it much more challenging to execute.

How can marketers join the dots to find and engage desirable audiences?

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Three reasons why the digital display ecosystem will fail

Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.

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Why Real Time Bidding is more important than you think

Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.

This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.

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