Posts tagged with Direct Response

Microsoft and comScore: the click of death for the click-through?

The click-through is arguably the most powerful metric on the internet. It is largely the criteria upon which many online ad campaigns are judged and a billion-dollar economy has been built upon it.

But is the click-through really all it's cracked up to be? Sure, it works well when you're doing direct response advertising. But what about brand advertising?

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