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B2B social

B2B social: five case studies from brands achieving great results

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.

A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.

That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).

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