Posts tagged with Executives

Responding to criticism on Twitter can be dangerous

Social media is a powerful tool, and there are plenty of good reasons for individuals to be active in social channels.

But social media's power is a double-edged sword, and the old adage "It is better to remain silent and be thought a fool than to open one's mouth and remove all doubt" is especially relevant today because of services like Twitter and Facebook.

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Social media: are you producing value, or promoting yourself?

There's little doubt that for many, if not most major brands, social media is a can't-ignore channel. But when it comes to branding, companies aren't the only ones using social media.

Thanks in part to the state of the global economy, the growth of social networks and the increasing importance of digital skill sets, individuals have embraced social media as a way to 'brand' themselves.

In some cases, that 'personal branding' can lead to greater job opportunities, and some even argue that individuals without a strong social media presence will increasingly find themselves at a disadvantage.

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Five things executives can learn from PayPal's new president

Customer service is an area of focus for many companies today, and for good reason. Thanks to the rise of social media, when a company pisses a customer off, they have the ability to tell the world.

That's precisely what Andy McMillan did when he found himself in "Paypal hell."

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