Posts tagged with Ex Fea Riential

Take that, prankvertising! John St.'s hilarious reaction

First there was prankvertising, now there is spoof prankvertising.

There are so many metatextual layers going on here that I might need to have a lie down with a cold compress applied to my forehead. 

But while I’m still relatively vertical, let’s take a quick look at the Canadian advertising agency John St.’s reaction to the latest trend in fear-mongering online videos.

I wrote about prank advertising earlier in the week, where I discussed the relative merits (or lack thereof) of six recent examples, then shortly after I was directed towards this series of online videos…

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