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Posts tagged with Eye Tracker

Will Google Instant harm AdWords and advertisers?

As many anticipated, Google launched major changes to the Google search experience yesterday. That, of course, set the blogosphere ablaze.

A big topic of debate: the impact of Google Instant on SEO. Not surprisingly, some believe that Instant is effectively the death of SEO. Such claims are typical when Google makes big changes, and as always, SEO will simply change -- not die. But that doesn't mean that Instant won't have a negative impact on Google's most valuable stakeholders: AdWords advertisers.