Posts tagged with Free Wheel

Mobiles and games consoles account for 12% of online video ad viewing: report

Devices such as smartphones, tablets and games consoles accounted for 12% of all online video ad viewing in Q4 2012, an increase from just 2% year-on-year.

Apple continues to dominate non-desktop video viewing, with 60% of viewing taking place on iPhones, iPads and iPods.

In comparison, Android devices make up 31% of non-desktop viewing, though it’s held back the by the iPad’s dominance of the tablet market.

The data come from FreeWheel’s Video Monetisation Report, which also shows that online video viewing increased by 23% from Q4 2011 to Q4 2012.

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Blip.tv: It's all about the distribution

A major inhibitor to video revenues online so far has been audience size. Despite advances in the quality, quantity and length of videos on the web, most people aren't watching them. To date, 99% of all video viewing is still happening in front of television sets.

But online video network blip.tv is looking to get bring its content where the audiences are. Today the company announced a partnership with YouTube, Tivo, Verizon and Vimeo among others to get more of its content around the web and to television sets.

The company has long been working to distribute its content across as many platforms as possible. And today's announcement marks a big jump in the size of the company's footprint. That strategy is the key to the success of blip — and the online video marketplace.

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