Posts tagged with Green Monday

REI opts out of Black Friday, sort of

For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it's inconceivable that a major retailer would choose to sit it out.

But one large American retailer has decided to do just that.

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Holiday online spending approaching $25bn: report

Online and multichannel retailers pulled out their big guns in an effort to entice shoppers to open their wallets this holiday shopping season.

Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.

We quickly learned that the strong start sparked by Thanksgiving Day sales didn't apear to have a negative impact on Black Friday, and a strong Black Friday didn't stop consumers from spending on Cyber Monday.

But how are things going now?

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Paid search boosted holiday online retail: report

2010 delivered everything most online retailers could have expected, and then some in many cases. According to the MasterCard SpendingPulse eCommerce Index, online sales rose over 15% year-over-year, and ecommerce accounted for $36.4bn in holiday sales.

Search marketing agency PM Digital says retailers can thank paid search for a good portion of that rise.

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