{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with High Court

Interflora awaits ruling on trademark keyword bidding

In May 2008, Google began permitting advertisers in the UK and Ireland to bid on trademark keywords through AdWords. Needless to say, this concerned and upset many brand marketers at the time.

Yet there appeared to be little that could be done. Google's policy change was predicated on the notion that legal questions over the use of trademark keywords in the UK had been settled.

6 comments