Posts tagged with Identity

Key trends in online identity verification (so everybody knows you're a dog)

The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.

As services and socialising shifted online, identifying each other digitally has become increasingly important. 

How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users. 

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The battle for identity on the web

As marketers we are clearly interested in who our customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural, or social, signals. 

But there is a battle for identity, and customer data, already under way that looks set to escalate. As the gods of the internet tear the firmament asunder we must consider the implications for us mere marketing mortals.

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Five tips for decoding the retail riddle

Representatives from Abercrombie & Fitch, Saks, and Maxymizer, a multivariate testing, personalization, and optimization firm, gathered last week at Econsultancy’s JUMP event in New York to discuss how retail can solve the riddles posed by today’s technological advances and changing consumer habits.

As retailers try to connect the shopping experience over multiple channels, this was a perfect discussion for all those looking to create a better retail journey for their customers.

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Facebook Comments: caveat emptor for publishers

Recently, Facebook rolled out a refreshed version of its Comments Box social plugin.

The free plugin makes it easy for publishers to add Facebook-themed commenting functionality to their websites. And it gives Facebook yet another hook into the web that exists outside its walled garden.

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Don't pretend to be something you're not

At some point, when you start a new business you come face to face with an interesting question: what the heck are we doing?

Chances are you had some idea of what you were doing before you started on your journey. You saw a problem. You thought you had a brilliant solution. You know the story.

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