Posts tagged with Joined Up

New research: Cross-Channel Marketing Survey now live

In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more. 

The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing necessity for companies to take an integrated approach to marketing and remove the organisational barriers that are holding them back. 

0 comments

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Simon Robinson of Responsys is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October...

Marketing in today’s cross-channel environment demands a more nimble holistic approach, one where customer behaviour and preferences determines the content, timing and channel for marketing messages.

Below are my top tips on how to achieve excellence in joined-up marketing...

0 comments

Why you should join up online and offline marketing: a #JUMPchallenge post

This post is from hybris Northern European Marketing Director Alistair Robbie, and is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.  

Alistair looks at how multichannel retailers can use mobile to strengthen the link between offline and online channels.... 

0 comments