Posts tagged with Journalists

charlton heston

Bloggers and PRs: the 10 commandments

Monday next week I'm to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto.

The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts.

However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus (let’s not veil the truth) and partly to add an Econsultancy staff blogger’s opinion to the debate.

So what are the best ways for PRs to engage with Econsultancy's writers? I’m going to start with some entertaining flippancy that nevertheless holds more than a grain of truth and then move on to some best practice for PRs.

A lot of these are dos and not don’ts, but to fit the commandment theme I’ve had to use a few double negatives. Forgive me.

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Seven things companies can learn from the Tesla-New York Times dispute

Recently, the New York Times published a review of the Tesla Model S electric car.

The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla's Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder's review was, amongst other things, "bogus." Not one to shy away from the spotlight, Musk took to the web to prove he was right.

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PR firms need to get hip to the new rules for reviews

PR has always been a tough industry. At the end of the day, PR firms are in the business of selling stories in a world filled with stories.

But PR firms aren't without tools that can help their clients stand out. One: free product.

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Retailers and journalists: a match made in heaven?

Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.

But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.

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How to create a brilliant online press centre

We recently noticed that our online press centre is in need of some serious love and attention, as a number of basic features are missing. With this in mind I thought I’d compile a post that we can use internally to make some improvements. 

There are a surprising amount of ‘basics’ that I think are key components of any online press centre. 

Some of my points aren’t going to apply to all companies, and others aren’t strictly necessary, but as a rule – and speaking from the perspective of a former journalist - I’d say around a dozen of the following points are essential.

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Journalists depend on social media

An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, but they turn to PR for primary research and context.

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Jakob Nielsen on press area usability

Nielsen's latest Alertbox post this week looks at the issue of press area usability for journalists, finding that plenty of the websites studied fail to adequately provide information for such visitors.

Poor usability and lack of information in press areas will result in journalists deciding not to include a company in the article they are writing, or else force them to get their information from third party sources, and can represent a lost PR opportunity.

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