Posts tagged with Live Stream

Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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What’s the point of social media for luxury brands?

Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.  

At the same time, brands who performed well in the WOM arena were making less impact in social media.

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