With native advertising the buzz phrase among marketers for 2014, London is poised to lead the way in innovation in what is one of the most creative digital ad formats to emerge in recent years.
In November AirBnB co-founder Nathan Blecharczyk claimed that London was ‘stuck in a Silicon Valley Roundabout’ and held back by its failure to produce a ‘billion dollar’ online business.
Many in London found the comments annoying. Phil Cooper, a digital veteran who launched the UK’s first video ad network and was until last year European MD of Brightroll, was one of them.
Cooper, who launched his latest digital venture six months ago, London based accommodation platform Kippsy.com, a competitor of AirBnB in the London market, believes that what London does best is innovation; taking an established model, technology or platform and turning it on its head.
This morning I was on London’s Regent Street, so I thought I’d promenade up and down (from Oxford Circus, South to Piccadilly Circus) and check which of the mega brands here acknowledge their digital presence in window displays.
That's just the shop window, I didn't go into the store (incidently, West End stores have been slow to adopt in-store tech). In this instance I just wanted to see who pointed online from their front of store merchandising.
I was quite surprised. Some were good, and some were simple and clear. Others were token, and plenty didn’t mention online at all.
So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards.
All entries were judged during the first phase by Econsultancy's internal staff then sent to our external judges, comprised of some of the finest minds in digtal marketing and ecommerce.
The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here).
There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.
Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).
The winners will be announced at our Awards night on June 27...
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up four examples of innovation and digital marketing excellence cited by judges over the course of our Q&A series with them.
The Digitals celebrate, recognise and award excellence in digital marketing and ecommerce.
The awards will draw the best of the best from around the globe, and with extended entires your submission can still make the cut if you get it in before the new deadline of March 26!
Alun Williams, Digital Director Europe for TUI Travel, is an "unashamed and self confessed hardcore ecommerce practitioner." As a judge for The Digitals this year, Williams is holding UX close to his heart.
Read on for why the right user experience improves the bottom line commercially, and don't forget entries close Wednesday this week. Here is how to enter.
So many great insights have been gleaned from speaking to The Digitals judging panel prior to the main event in June.
Here Olivier Binse, Director Strategy Telecoms and Media at Deloitte, shares his views on how we are moving from "mobile first" to "mobile only"and what digital transformation means in context to the The Digitals.
If your company or client is doing great things bridging the gap between online/offline through mobile, or indeed in any aspect of digital, remember you need to submit your work before the March 13 deadline.
We've been hearing lots of great advice and best practice from speaking to The Digitals judging panel prior to the main event in June.
Here Amaze CEO Natalie Gross talks about Burberry's multichannel approach to the High Street as well as how Amaze approaches digital excellence.
If your company or client is doing great things bridging the gap between online/offline through mobile, remember you need to submit your work before the March 13 deadline.
Through profiling our esteemed global judging panel for The Digitals here on our blog, we noticed a few key themes and reoccurring takeaways.
Brands and agencies still entering before the MARCH 13 deadline take note here!
Plenty of great of advice has been coming to us in the form of Q&As we are hosting on the blog to promote our industry awards showcase The Digitals.
Here Grant Arnott, Managing Director of The Media Pad, explains (among other things) how the porn industry (content aside) has led the way in digital for some time!
More tips from judges on how to make your award entries stand out are on the way..
Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open.
To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.
Entries for The Digitals have been coming in from around the globe. Ciaran Norris, Chief Digital Officer at Mindshare Australia, is the first in our international judge Q&As.