Posts tagged with Market Share

Kindle Fire now represents over half of Android tablets: report

Thanks to testimony in the Oracle-Google lawsuit over the use of Java in Android, we now know just how high Google's hopes for Android were in 2011.

According to Google VP Andy Rubin, the search giant was looking for Android tablets to account for 33% of the tablet market last year. The good news for Google was that the launch of Amazon's Kindle Fire may have brought Google within striking distance of that figure.

Mozilla renews search agreement with Google

Mozilla, the organisation behind the Firefox web browser, counts Google as its biggest source of revenue.

In fact, last year, the search giant was responsible for the vast majority (84%) of Mozilla's $123m in revenue.

The relationship between the two high-profile technology outfits is simple; Mozilla makes Google the default search engine in Firefox, and in return, Google shares revenue generated by Firefox-driven searches.

Thanks to a new three year agreement announced yesterday, this relationship will remain in place under financial terms that are undisclosed.

Retention is Apple's key to iPhone success: report

Apple is arguably the most dominant company in the mobile market today, but its dominance doesn't depend on market share. Indeed, America's most valuable company doesn't dominate mobile market share, but it does reap the majority of the profit.

That's obviously not what Apple's competitors want to hear, but it gets worse: Apple is far, far better at keeping its customers, and will increasingly have the opportunity to poach theirs.

Android's problem: stingy users?

The success of Android in the mobile market may be one of Google's biggest accomplishments outside of search, and it may be crucial to the company's long-term success generally.

But when it comes to ecosystems, Android still lags well behind Apple, which has built the mother of all ecosystems around iOS.

The question for Google: why is that?

Apple proves market share isn't everything

Startups and established companies alike measure success using a variety of metrics. One of the most popular, of course, is market share. And for good reason: if you control a large chunk of a particular market, it would seem that you're doing something right. And there's the fact that impressive-sounding  market share figures make for great PR fluff.

But is market share all that it's cracked up to be? According to an interesting analysis of the mobile phone market conducted by Asymco, the answer might just be 'no.'

In the mobile OS space, bigger doesn't mean better

Apple may appear to be on top of the mobile world thanks to the iPhone and iPad. But according to analysts at Gartner, Apple iOS market share will peak at 17.1% in 2011 and drop to 14.9% by 2014.

At the same time, Android, which had just under 4% of the mobile OS market in 2009, will rise significantly this year to become the leading mobile operating system in North America. By 2014, Gartner believes Android will be just about neck and neck globally with Nokia's Symbian OS. Combined, Android and Symbian will have control of approximately 60% of the mobile OS market in 2014, leaving Apple and iOS in the dust.