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Posts tagged with Messenger

Stats: The growing and enduring appeal of messaging apps

Our recent bumper update to the Internet Statistics Compendium this month has seen an especially diverse array of data and trends concerning the world of mobile apps.

Check out the mobile report for the best in app-related research released over the last few months, whether you want to glance over the biggest app categories in a certain market, or want to dig down further into how companies are incorporating apps into their marketing strategy.

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Is Facebook about to open Messenger to content producers, brands?

According to reports, Facebook is set to announce at its F8 developer conference that it will be giving third parties the ability to integrate their content into the Messenger experience.

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IM most meaningful for brand conversations: report

When it comes to influencing consumers, many brands are investing heavily on Facebook. The logic: consumers are on Facebook, and they're talking about us there, so we should be there too.

But according to Microsoft's Talking Brands survey, which looked at 4,500 conversations mentioning brands in the UK, Spain and France, one-to-one interaction tools like Hotmail and Messenger are more meaningful than one-to-many conversations on Facebook.

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