Posts tagged with Mobile

Using data to improve your mobile conversion: A simple but effective approach

Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.

The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.

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Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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10 thought-provoking quotes about mobile experiences

There's nothing like a roundup of some incisive quotes about emerging technology to pep up your presentation or indeed your afternoon.

These quotes about mobile are taken from the innovation charity Nesta and its excellent collection of essays on the subject, part of the Digital R&D Fund's effort to help arts and culture organisations make the most out their data.

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hamburger

Five apps & websites that ditched the hamburger menu

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.

Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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fodm

25 quotes from the Future of Digital Marketing 2016

I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.

I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.

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hilton app

12 outstanding mobile customer experiences

I was privileged to hear Avinash Kaushik speak at Syzygy's excellent Digital Innovation Day last week.

Avinash discussed some of his favourite mobile experiences.

Here are 12 of them.

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12 examples of persuasive mobile UX from ecommerce app Wish

Wish is a well-funded mobile commerce platform in Europe and North America.

As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.

Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).

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Atom Bank: No branches, no legacy tech, fewer channels

Atom Bank is the UK's first bank designed for digital and optimised for mobile.

Lisa Wood, CMO, is speaking at Econsultancy's excellent Future of Digital Marketing conference next month.

We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.

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15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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