Posts tagged with Mobile Shopping

24% of UK consumers used mobile for Christmas shopping: report

Nearly a quarter (24%) of UK consumers used a mobile device for Christmas shopping, according to stats included in our new Christmas 2012 Online Shopping Survey.

The report, which was produced using Toluna QuickSurveys, polled 1,000 UK and 1,000 US online consumers on their shopping habits. 

It revealed that 11% of UK respondents used a smartphone and 13% used a tablet, compared to 77% who shopped using a desktop.

US shoppers exhibited largely similar shopping behaviours, though overall were 4% more likely to use a smartphone or tablet for their Christmas shopping.

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Smartphones and tablets drive an increase in impulse buying online

A new survey of UK smartphone and tablet owners shows that mobile is helping to drive an increase in impulse buying, particularly for clothes and music.

However the results also show that security concerns remain a key reason preventing consumers from embracing m-commerce.

The survey, commissioned by Rackspace, interviewed 2,009 smartphone and tablet owners on their attitudes towards various aspects of m-commerce.

It found that just 40% of respondents make purchases using their device, meaning that there is still a huge amount of room for m-commerce to grow even among the current audience of smartphone and tablet owners.

This figure is slightly lower than data from our Multichannel Retail Survey which found that 25% of all UK consumers had made a purchase using their mobile.

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23% of UK smartphone owners access retail sites on their device

The number of m-commerce shoppers nearly doubled in five of Europe’s biggest markets in the past 12 months, according to new stats from comScore.

One in six smartphone users in the EU5 (France, Germany, Italy, Spain and the UK) now accesses online retail stores and apps on their device, while one in eight users has completed a transaction on their phone.

Typically smartphones shoppers convert at a much lower rate than tablet or desktop users, but the comScore study shows that the market is still growing.

In May this year 16.6% of EU5 smartphone owners accessed retail sites or apps, a 4.6% increase year-on-year.

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eBay CEO: mobile shopping is booming

Industry observers and analysts have been predicting that mobile commerce would have a bright future for nearly a decade, but it wasn't until recently that those predictions started to look like they might be accurate, if still poorly timed.

The latest source of confirmation that mobile commerce is real: eBay's CEO John Donahoe.

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Eight reasons why 2011 is the year of mobile commerce

There are anticipated technologies that, despite capturing the imagination of technophiles, analysts and journalists, seem to just never arrive as soon as one expects or hope.  

Mobile commerce and mobile wallets are good examples. Year after year, the vision and ambition are strong but the execution and usage is weak. However, there are a number of reasons to expect that 2011 is the year that a tipping point in the use of mobile phones as the ultimate shopping enabler becomes reality. 

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Amazon bows SMS shopping

262966 spells A-M-A-Z-O-N on your dialpad. It's the shortcode for TextBuyIt, the online retailer's new SMS shopping system.

Just type what you want - iPod Nano, for example, text it to that number and numbered search results appear on your handheld device's screen. Respond with the number of the item you want, respond to the prompt for your email address and postal code, and you'll get a call from Amazon to complete your purchase.

It's all so instantaneous, except for the waiting for it to arrive in the mail part.

Amazon TextbuyIt

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