Posts tagged with M Ps

MPs as brands: does name-recognition matter?

Last week while working on a campaign for a client, some new research rolled in showing that only 53% of Britons know the name of their MP. This revelation spurned chatter in the office about the implications of this in terms of personal branding.

Are MPs also brands? And if so, does it matter that there's such low brand-recognition amongst the target audience (read: constituents)?

Some of these questions were answered following an interaction with an MP, whom I presented the findings to via Twitter.

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MPs call for Google to reinstate ban on gambling ads

In June 2007, Google implemented a global ban on gambling ads. But by October of last year it had decided to reverse that ban, allowing licensed gambling operators in the UK and the European Economic Area to purchase ads in the UK market.

At the time, Google claimed that the reversal of the ban was part of a plan to make local search results more relevant.

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