Posts tagged with Online Reviews

Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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Three risky customer experience (CX) initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*.

But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to take risks to make their company more customer-centric. Here are three examples of companies who have taken a leap in the name of CX innovation.

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The anatomy of a good response to a negative online review

Large numbers of consumers turn to online reviews when evaluating products and services, so it's no surprise that many businesses take them very seriously.

While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.

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Are customer reviews becoming less important to local businesses?

For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?

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Can companies protect their reputations from fake online reviews?

When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

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Four ways to encourage more positive online customer reviews

It's not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

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US lawmakers seek to protect online reviews

Online reviews can make or break a business, so it's not entirely surprising that some business owners have turned to questionable tactics in an attempt to thwart negative reviews.

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product review button

77% of UK shoppers consult reviews before buying online: report

It will probably come as no surprise to find out that customer reviews are an important feature to include on an ecommerce site.

They help to educate shoppers who are researching their purchase and reassure them that they are making the right decision.

We’re so used to seeing product reviews that it looks odd, perhaps even suspicious, when a site doesn’t include them.

In fact it could be argued that reviews are so common nowadays that there’s a danger consumers will become immune to their charms or will become dubious as to their validity.

Nonetheless, a new survey of 2,000 UK consumers by Trustpilot has found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.

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10 ways to encourage customer reviews online

Customer reviews are a hugely important in ecommerce for improving your conversion rate, and can lead to an uplift of 18% in sales.

Research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews.

Annoyingly though, customers generally can’t be bothered to leave their feedback. As such you need to find ways of encouraging your customers to leave their feedback without coming across as desperate.

It’s a topic we’ve previously touched on in posts looking at how to organise ecommerce product reviews and how to optimise reviews for higher conversion rates.

And here are 10 tips to help you drive up the number of reviews on your site...

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Suing over an online review: is it ever a good idea?

Thanks to the internet and the rise of business reviews sites, dealing with customers has arguably never been more complicated.

Never before has it been more important to cultivate strong customer relationships and to find ways to parlay them into online reviews that, in some cases, can be powerful drivers of business.

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Yelp's answer to fake reviews: a badge of shame

According to a recent Gartner study, brands are increasingly paying for fake online reviews, and by 2014, 15% of all reviews will be fake.

And it's not too difficult to figure out why: research has shown that 88% of consumers turn to online reviews when making a purchase.

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Bic for Her: a different kind of social media firestorm

It's a surprise to very few brands that when you spill a bunch of oil, treat your customers like crap or put your foot in your mouth, there's a decent chance the social mediasphere is going to react.

Social media firestorms are a headache for brands and a boon for PR firms and agencies well-versed in responding to crisis. And with use of social media platforms only growing, they're not likely to go away any time soon.

But not all social media firestorms are the same.

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