Posts tagged with Opportunities

Rubio Water: not every marketing opportunity is worth pursuing

Marketers have more channels than ever in which to hawk their wares, and combined with our 24/7, media-obsessed culture, marketers arguably have more opportunities than ever to reach consumers.

For better or worse, marketers are under enormous pressure to capitalize on these opportunities. But increasingly, it's worth asking: just how many of them are really worth pursuing?

This is a question the marketers behind Poland Spring had to answer when United States Senator Marco Rubio needed a sip of water during his televised response to President Barack Obama's State of the Union address on Tuesday. Yes - he happened to reach for a bottle of Poland Spring. Rubio's thirst-quenching move was likely seen by millions and, perhaps undeservedly, became one of the biggest highlights on one of the biggest nights in U.S. politics.

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300+ predictions for 2013

2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.

That's good news whether you're a digital marketer, developer, designer or entrepreneur, but the devil is always in the details and it's usually easier to capitalize on an opportunity if you can spot it early.

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