Posts tagged with Organisational Structure

In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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Reorienting to the customer journey: Three lessons from successful brands

There’s a lot we don’t know about customer behavior and motivation.

Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.

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changing workforce

The future of content is marketplaces, not AI

Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.

This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.

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design

How to create a culture of design in your organisation

I've recently been writing about design thinking, a hot topic this year.

So far, I've done some reading to try to define what design thinking is, why it's so important, and how marketers can apply it.

Now I want to ask, how should an organisation embed a culture of design?

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data storage

20% of marketers have created an actionable 'single customer view'

The single customer view (SCV) is one of marketing's hot potatoes.

Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.

The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.

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house

In-house or outsourced? A key chart from our Organisational Structure guide

Does your New Year to-do list include 'hire a PPC specialist'?

How have your marketing teams changed and upskilled in the past two years?

Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.

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hive offices

Hive: A startup culture in a corporate behemoth

The team at Hive have an interesting story to tell.

Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.

There's a lesson in there for anybody.

Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.

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Chief Customer Officers (CCOs): A fad or the future?

In my previous article I looked at the rise of the Chief Digital Officer.

However, in that piece I suggested that the “transformer CDO” is very similar to the Chief Customer Officer, the latter also seeing a dramatic rise in popularity in the last two years.

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econsultancy report

Five factors that are changing digital job descriptions

The most important part of digital transformation to our readers is their place within it. 

We are continually asking ourselves 'do I have the skills needed to succeed?' and we know that learning new skills is the only way to keep pace with change in the industry and our job descriptions.

But how are these job descriptions changing and why?

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steve jobs

Five common mistakes when writing a digital job description

Staying on top of changing digital job descriptions is difficult for HR and senior managers.

That's why Econsultancy has put together a raft of digital job description templates for junior and senior roles in digital that you can adapt to your needs.

But what are the mistakes you want to avoid? Here are five that can attract the wrong candidates, damage your brand or compromise your interviews.

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approved stamp

How to ensure a pain-free sign-off process

There are many companies reluctant to let their marketing execs have free reign with their owned and earned media.

This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media faux pas in particular are well documented. 

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Was I wrong about Chief Digital Officers?

Recently Mike Bracken announced his resignation as Executive Director of Digital in the Cabinet Office.

He had been leading the digital transformation of UK government through the Government Digital Service (GDS), earning a CBE among other plaudits for his work. 

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