Posts tagged with Perfect Market

Linkbait may not deliver ad clicks, but it delivers...links

Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.

The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.

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Some newspapers may hate search engines, but they love SEO spam

The newspaper industry in general has a tepid relationship with search engines (particularly Google), but that doesn't mean that more than a few newspapers don't love SEO spam.

A post yesterday on GigaOm details how one former columnist at the struggling San Francisco Chronicle found that the Chronicle had taken her articles and liberally changed them up in a clear attempt to improve the article's ranking in the SERPs.

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