Posts tagged with Playfish

Has social gaming's popularity been overstated?

If you've followed the rise of social gaming over the past several years, you might have drawn the conclusion that social gaming companies like Zynga, which is gearing up to go public, and Playfish, which was acquired by EA, represent the future of gaming.

After all, while there's no doubt that hardcore gamers aren't disappearing, the tens of millions of users playing casual games like Farmville on social networks, namely Facebook, vastly outnumber the number who are buying the latest and greatest consoles and gaming rigs.

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Social gaming trends for 2011

Social gaming exploded last year. More consumers are now playing these sorts of games online, and brands (ranging from SMEs and local businesses to blue-chips and multinationals) are beginning to invest in this space.

The sector is now worth close to £1bn, and is expected to show further growth in 2011.

This post, which coincides with the launch of our Social Gaming Smart Pack, contains a brief overview of social gaming, why it's important, and how it can be used for marketing.  

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Disney bets big on social gaming

Thanks to the rise of massive social networks, namely Facebook, and a multi-billion dollar virtual currency market, social gaming has become one of the hottest spaces on the consumer internet.

But there's another reason social gaming is so hot: it is putting the 'casual' back into the concept of 'casual gaming'. Through social games like Farmville and Mafia Wars, millions upon millions of non-gamers have become gamers. In the process, social games are potentially reshaping the gaming industry more broadly.

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Facebook's most popular app ever? It's probably not what you think

If you had to guess what the most popular Facebook app on Facebook is, chances are you're not thinking that it has anything to do with fruits, vegetables and cows. But you'd be very wrong. What is the most popular app on Facebook? FarmVille.

As the name suggests, FarmVille is a game that gives users the ability to "grow delicious fruits and vegetables and raise adorable animals" on their own virtual farms. With nearly 35m active monthly users and 12m active daily users, FarmVille has just about grown itself into the most popular Facebook application ever. When FarmVille surpasses 35,554,755 active monthly users, it will surpass the record set by the How Well Do You Know Me? application.

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