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Posts tagged with Radar

Can magazine brands go on after publication stops?

The trajectory of Gourmet magazine is starting to sound like a Celine Dion song. Conde Nast may have shut down, but Ruth Reichl will go on. The former Gourmet editor was a well respected food writer and editor before her tenure with Conde Nast, and she is bringing her association with the brand with her as she goes forward with her career.

The author is currently on a book tour for her book “Gourmet Today,” and her public television show “Gourmet’s Adventures With Ruth” premiered on Boston's WBGH on Oct. 17.

Those projects were already in the works when Gourmet shuttered earlier this month, but they point to a fact that many in the publishing business would rather not spend much time on: there's no reason that a brand has to die just because its main product ceases to exist.

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