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Posts tagged with Small Business Marketers

Study: Higher spending small business marketers also spend more wisely

Marketing spend and allocation is a difficult issue for many businesses. But for small and medium size marketers (SMBs), it's even more important. When every dollar counts, you want to spend wisely. But according to a new study from BIA/Kelsey, SMBs that spend the most money on marketing are also allocating their spending more wisely.