The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself.
With social media such a big part of brand advertising today, it's no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include how retailers are smartphone privacy, B2B websites, Super Bowl ads, NFC in Australia, Facebook driving B2B traffic, Product Listing Ads and dual screening.
For more digital marketing stats, check out our Internet Statistics Compendium.
For many brands, the Super Bowl is a happy time. Millions of dollars are spent on ads during one of sporting's biggest events, giving companies the ability to reach millions upon millions of consumers. No effort is spared in trying to delight them, and when a company does, it can be a huge boon to a brand's profile.
But the Super Bowl may not be so happy for Hershey's this year if an activist group gets its way.
It's not exactly surprising that the world's most prominent online advertising company, Google, pretty much shunned television ads for the first decade of its existence.
After all, it helped pioneer an ad model that has shifted budget away from traditional forms of advertising.
But as the search giant has moved beyond search and search ads to launch new digital products, it has clearly accepted the notion that there's a place for television advertising.
Groupon may be one of the fastest-growing consumer internet companies
ever, but when it came to introducing itself to consumers on television,
it learned a harsh lesson: developing a successful television ad
campaign can sometimes be more difficult than building a
After its Crispin Porter + Bogusky Super Bowl ads flopped, Groupon faced a
consumer backlash and industry criticism from those who wondered how a
company that is doing so well could go so wrong on the biggest
advertising stage in the universe.
With the global economy on the mend, and tech companies in particularly feeling confident, tech companies made sure they got a piece of the advertising action this Super Bowl Sunday.
Particularly notable: the presence of ads from two of the hottest consumer internet startups, and the iPad app that a publishing mogul hopes will blaze a path into the future for news publishers. The presence of the startups brought back memories of the .com boom, in which young, high-flying tech startups flush with investor money spent big bucks to promote themselves to the world.
The internet was a major star in the Super Bowl commercials last night, with websites, social media links and digital campaigns taking up valuable seconds in the game's ads. But more than a few companies threw away their chance to grow their fan base with these $3 million spots last night.
What's more? One of the most popular Super Bowl ads wasn't even new. Google's "Parisian Love" ad has been on the web for over three months. What does that say about big TV buys? They still have plenty of value. But only when used in a smart way.