Posts tagged with The Times

times of london weekly

Times of London Weekly: Fantastic app, but I want it in... London

The Times launched 'The Times of London Weekly', its international digital offering, last month.

After investigating the app, I loved the idea of it and wanted to try a subscription for a month or two.

One problem, I can't get it in the UK. It's an interesting quirk of the all-or-nothing subscription model; let's take a look in more detail.

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The Times membership

Four trends revealed by The Times membership pages

Not long ago I interviewed Beverley McIntyre, director of member services and support at News UK.

The extent to which a paywall has changed life at The Sun is quite remarkable. Last weekend, fingering Twitter, I saw that The Times and Sunday Times is offering a free iPad Mini to anyone taking out a premium subscription.

This intrigued me and I looked further at The Times member page, a more advanced product than The Sun when it comes to paywalls at News UK, having been in place for a while longer.

I saw a lot of features that I take to be trends in publishing strategy, customer support and web design.

Here they are...

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Newspaper journalist smoking 1940s

Do publishers' paywalls kill sociability?

If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability?

The most topical example of this is The Sun’s recent introduction of its subscription service. Named Sun+, this has attracted 117,000 subscribers to its £2 a week service in approximately three months.

With The Times, The Telegraph, Financial Times all having already installed paywalls at various points in their online existences, with varying degrees of success, has this made a difference to how their material is shared?

Do they even care? If they are making enough money from subscribers, then perhaps the volume of traffic is unimportant to them.

Within your own social circles, will followers of your channel be annoyed that you’re posting a link to something they need to pay for? This obviously introduces a whole new argument about the value of content, and whether it should be free or otherwise.

Our editor-in-chief Graham Charlton (pictured above) took an in-depth look at The Telegraph's metered paywall in his article earlier in the year, so let’s take a look at the other newspaper paywalls and attempt to shed some light on the questions raised.

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Times trials 'one sell' advertising for print and iPad editions

Fresh from yesterday’s tongue-in-cheek press ad, The Times has announced that it will be the first national to offer free advertising in its iPad edition as part of a package when paid-for space is booked in print.

The trial, which is expected to include John Lewis, will offer brands free static ads in what The Times has referred to as 'one sell'.

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The Times: iPhone app review

The Times' iPhone app has been out for some time, but the newspaper recently relaunched the app, making it free for a limited period of time. 

The newspaper says it now has more than 100,000 digital subscribers, though it doesn't say how many are subscribing via the website or on other platforms such as the Kindle and iPad.  

Clearly, The Times hopes that a free preview of the mobile app will convince people to pay the £2 per week subscription when the paywall comes back down. 

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What are we to make of The Times paywall figures?

Yesterday News International announced that “the new digital products for The Times and The Sunday Times have achieved more than 105,000 paid-for customer sales to date." So are these figures good or not? Should other media companies be encouraged by these initial results from Rupert’s great experiment?

I’ve frequently been on record in the past, including on Channel 4 News, saying that I didn’t think Murdoch’s paywall plans were the right way forwards. So should I now be eating humble pie, given that the data and results are now public?

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News International continues its paywall push

Rupert Murdoch's News International may still have a long way to go in convincing the world that it can succeed by putting its newspaper websites behind a paywall, but that doesn't mean that News International isn't confident that it will eventually succeed with the paywall model.

In a sign of its confidence, it is putting the website of the UK's top-selling Sunday newspaper, News of the World, behind the News International paywall in October.

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The Times' paywall: Bad news for general interest publications?

Rupert Murdoch is just getting started with Newcorp.'s digital paywalls. After the (comparatively) great success that The Wall Street Journal has had charging for its website, Murdoch is looking to get more revenue for the company's other digital properties. First to go behind a paywall was The London Times.

It may be too early to tell, but if the first two weeks results are any indication, charging for general interest publications is going to be a hard sell.

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