You might think that headline is hyperbole. It isn’t.
The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.
I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.
It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.
With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.
Billions are spent by global brands on sports sponsorship. Olympic sponsors will have to learn the lessons from last year's World Cup and make the most of social media to get value out of their sponsorship deals.
Mobile is an exciting new format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company's more robust web property?
According to a presentation from ESPN, mobile is instead opening an entirely new market for the company, and their findings can be useful for other verticals as well.
Spain has emerged as world champions and the excitement is over
for another four years. 32 teams battled it out in South Africa for
World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing
From betting and beer to travel to TVs, who were the real
winners and losers?
Sponsorship is brilliant for many reasons; supporting a great cause or event, building awareness of your brand with a new audience and changing opinions of your brand through affiliation.
When it comes to something as big as the World Cup, the link between sponsors and the main event can appear tenuous until you’re introduced to the “concept” behind the relationship through brand messaging.
For example, Coca Cola’s desire for people to celebrate goals with a beverage or McDonald’s customers being compelled to avoid or discuss the games in its diners during the tournament.
However, communicating these concepts is no longer a mere media-buying activity. International brands now have their social media channels to help them along the way...
ITV's World Cup website has plenty of room for improving the user experience for visitors, with a score 20 points behind that of the four other sites in the study.
Webcredible's World Cup usability study found the FIFA website was the most usable, while the BBC, Sky and Eurosport were joint second.
Traffic figures for English websites are dropping during the country's World Cup fixtures, as fans abandon the internet in favour of their TVs.
According to stats from Adtech, traffic drops by 20% during England fixtures, while for other teams, traffic drops are less significant. This trend is expected to continue around today's game, and to intensify if they manage to get through to the knockout stages.
With the World Cup well underway, more and more people are choosing to watch online, with both ITV and BBC showing live coverage of each match on their websites.
I've been attempting to watch a few matches on both websites, and the BBC is the clear winner so far...
Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts.
It's Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the ones forking over for sponsorships. In today's world of the digital brand ambush, it's getting harder to make the case for official sponsorships.
Online marketing and world class football
have a lot in common, really. No, I don’t mean that it’s mostly done by men or
that we all drink too much beer. I mean that a well-planned marketing campaign
has a lot in common with a tactically-minded football team.
I’ll admit this may be a tenuous way to illustrate how a good marketing campaign works but, thanks to World Cup fever, football metaphors are everywhere, so here is mine.