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Posts tagged with You Gov Brand Index

Sentiment analysis: How consumers feel depends on who you ask

Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.

Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.

2 comments

Google, Amazon and M&S top YouGov's BrandIndex for second year running

YouGov has released its annual BrandIndex league table for 2011, which measures the quality, value, customer satisfaction and reputation of brands according to input from 2,000 UK consumers.

Google, Amazon and Marks & Spencer remain at the top for the second year running.

2 comments