Posts in Coupons, vouchers & discounts

The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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Six examples of Mother’s Day marketing from online retailers

Mother’s Day isn’t just an opportunity for brands to flog flowers or chocolate.

For many online retailers, it’s become yet another chance to go big on marketing creative, encouraging consumers to spend on meaningful gifts of all kinds.

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10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.

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Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

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Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

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Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

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Black Friday & Cyber Monday 2016 ecommerce stats bonanza

We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.

Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.

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The Whisky Exchange increased prices on Black Friday: Did it work?

Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.

But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.

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10 exciting digital marketing stats from this week

We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.

There’s also news on search behaviour, digital natives, dark social and more.

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How UK retailers are promoting Black Friday online

Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year - even extending the event to an entire two weeks.

Here’s a look at how six UK brands are honing in on bargain-hungry consumers.

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How four UK retailers are giving consumers the ‘VIP’ treatment this Christmas

According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.

Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.

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Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.

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