Posts in Geo-targeting

How retailers are using geofencing to improve in-store CX

Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.

More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. 

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Mobile’s sorted isn’t it?

Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?

It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.

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How Shakespeare’s Globe used proximity marketing to increase ticket sales

For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.

Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.

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Store locator tools: Which supermarket has the best mobile UX?

Supermarkets constantly shout about low prices, but according to a new survey, it’s not the biggest influence on where consumers shop.

According to a TCC study, price ranks only fourth in the minds of British supermarket shoppers. Instead, location or proximity is cited as the primary factor for driving shoppers.

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A day in the life of... a location intelligence expert

This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.

Let's find out what his role entails, as well as what it is like to work in such a nascent part of the industry.

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

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How travel brands are capturing millennial interest on mobile

There’s nothing quite like a bit of holiday research to get you through a rainy day.

Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.

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Mobile: A mindset, not just a handset

From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach.

From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them.

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The best mobile campaigns from 2014: the expert view

You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.

This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.

It follows on from a similar post looking at the biggest mobile trends from 2014.

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Mobile marketing & commerce trends from 2014 & into 2015

Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now.

The technology evolves and improves every year bringing with it new challenges and opportunities for brands.

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Store locator tools: which retailers offer the best mobile UX?

Store locator tools are hugely important for multichannel retailers, with their importance increasing due to the consumer shift to mobile and our reliance on digital maps for directions.

This was a point hammered home to me over the weekend when I was hopelessly wandering the streets of Catford trying to find a Tesco Superstore.

Store locator tools seem a very basic part of modern web design, yet clearly not all sites manage to get it right.

The importance of giving people useful, local information is further underlined by data published by Google.

It shows that 40% of mobile searches have local intent, while three out of four mobile searches trigger follow-up actions, whether that be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.

With this in mind I’ve taken a look to see which brands have great mobile store locator tools, but first here's a look at a few features that need to be included.

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