Posts in Google+

Social media image guide for brands: June 2016

We've just published our new Social Media Best Practice Guide, so I thought I’d give another helping hand by putting together an updated social media image size guide.

The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts. 

0 comments
G+

The new Google+ seeks the middle ground in social publishing

Google+ has had a major revamp in another effort to convince all but its most loyal users to log on.

Here's the official announcement from the Google blog.

It strikes me that Google is seeking a middle ground between Twitter and Medium. A place that's definitely not Facebook (in fact, it's not really about people) but revolves around individual interests and a hunger for micro- (or macro) blogging.

0 comments

How an Australian retailer drives brand awareness and sales with social media

When marketing almost any brand, it's important to both build awareness and drive sales for the company.

But with a retail brand, it is tempting to focus more on the sales than the brand and when the retailer sells commodity goods it's easy to forget about branding altogether.

In fact, many electronics stores have very little presence on social meda at all.

0 comments
street-view-trusted-logo

Why you should consider marketing via Google Street View Trusted

Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. 

8 comments

Social media and the 2016 US election: can anyone follow Obama?

In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?

1 comment

Penguin 3.0: what's it all about?

Over the weekend Google released its latest Penguin update, the first in more than a year. 

This follows a recent update to Panda, which took aim at thin content and aggregator sites. 

I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update...

4 comments

Six Premier League football clubs with innovative digital strategies

You need only look at the trending topics on any Saturday from August to May to know that football is a big deal on social media.

Premier League clubs weren’t slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams.

To give some insight in this topic, I’ve rounded up a few interesting campaigns which show how Premier League teams are using digital to interact with fans.

For more on this theme, read our posts looking at Premier League clubs that use Twitter's Vine and the arduous task of buying football tickets online.

8 comments

Google drops authorship markup from search results: reaction

Having removed author photos from the SERPs in June, Google has now gone the whole hog and removed authorship altogether.

Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages.

Indeed, this is probably the only reason why some people joined Google+, as the carrot of improved CTR and perhaps rankings was dangled in front of them. 

Google's John Mueller gives the reason that this author information wasn't so useful for users, and even distracted from those results. 

So, what do SEOs think about this decision? Read on to find out... 

5 comments

The A to Z of mobile marketing: 26 trends to inspire you

2014 is another exciting year for mobile.

With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.

This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...

4 comments

AdWords scripts: scan your landing pages and put an end to errors

Welcome back to our Intro to AdWords scripts series where we're training you to automate your account management using scripts. 

Landing pages with broken URLs can wreak havoc in your AdWords account.

Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. 

This week’s article will be an introduction to automated destination URL checking in your AdWords account.

We’ll go through a basic URL checking script and explain what’s going on, line by line.

5 comments
social media logos

Eight basic rules for running a social media campaign

One would hope that by now all businesses had mastered the basics of social marketing, but clearly that isn’t the case, particularly for small companies. 

So to give a helping hand for any businesses with a fledgling or non-existent social presence, I’ve come up with a few basic rules that need to be in place for a social media campaign to work.

You may well be thinking that all marketing campaigns should involve some element of social media in this day and age, and you’d be right. 

But the aim of this article is to provide some food for thought on the things that marketers should consider when creating a campaign that predominately uses social.

Furthermore, I haven't addressed the tricky issue of coming up with shareable content, largely because that will be the subject of its own post at a later date.

1 comment

Take part in our 2014 Search Engine Marketing Benchmark survey

Econsultancy and Latitude have launched the 2014 UK Search Engine Marketing Benchmark survey, which aims to benchmark trends, spending and return on investment.

This year is the eighth consecutive year in which the survey is being run. The 2013 report was based on the responses of over 750 companies and agencies, making it the most authoritative report on the UK SEM marketplace.

Respondents taking part in the survey will receive a free, advance copy of the final research report in May, normally worth £450 ($695).

3 comments