Posts in Social

What’s behind the success of China’s social commerce app Pinduoduo?

For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘a bit of a flop’.

The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of unsuccessful Buy buttons and niche communities that failed to catch on, and with the exception of some recent positive press in Mary Meeker’s Internet Trends Report for 2018, that doesn't show much sign of changing.

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Why user-generated content can be a key differentiator for brand marketers

User generated content (UGC) isn’t a new concept, yet marketers around the world are only just starting to realize its potential in creating online buzz and engaging customers.

Predominantly spread through social media, UGC is any type of content created and shared by a brand’s audience. Whether through videos, tweets, Instagram stories or blogs - UGC spotlights a brand, product or service on a user’s own channel, rather than the company’s social presence. 

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How Philips is experimenting with shoppable social media

With up to two billion active users it’s clear that platforms like Facebook and WhatsApp simply cannot be ignored when it comes to doing business in the 21st century.

With access to such a vast customer base it’s hardly surprising that businesses have gravitated to social media to cultivate their online persona. Increased brand awareness has been the result, but it's less clear, perhaps, how this has translated into tangible benefits to businesses’ bottom lines.

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Only 4% of marketers are taking dark social seriously

Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.

Now, most conversations take place within the walls of dark social. 

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How digital helped Domino's overtake Pizza Hut

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. 

Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.

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How to encourage online reviews (and reasons why you should)

There are endless statistics that hammer home the importance of online reviews. 

Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies who have excellent reviews.

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Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.

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Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.

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Which pharma companies are winning at social? Survey says...

While not without risk and regulatory concern, pharma companies have increasingly embraced social media in recent years.

As Tamara Littleton, CEO of social media agency The Social Element, put it, “The industry has realised that even if it ignores social media, its customers won't.”

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Snapchat is finally opening itself up to the web

Snapchat's fortunes have declined since the company went public last year.

Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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