All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Best Practice Guides

Web Design Best Practice Guide


Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.

Survey Reports

Online Customer Engagement Report 2007


This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...

Best Practice Guides

Charity Website Benchmarks 2006


[Editor's Note: view our updated 2007 Charity Website Benchmarks Report for the most recent figures on UK charity websites.] http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/ The internet is a perfect medium for fundrai...

Trend Briefings

New Technologies - Roundtable Briefing, May 2006


Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...

Best Practice Guides

Online Retail User Experience Benchmarks 2006


E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?

Best Practice Guides

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants


A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.

Learning Support Material

E-consultancy Newsletter Interviews 2005


Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...

Survey Reports

Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size.

Trend Briefings

Online PR – Roundtable Output, September 2005


A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...

Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation


(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.