The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
The best loyalty programmes create an “emotional connection” and are about more than “getting the customer to the next transaction”, says former Holland & Barrett CRM chief Jonathan Haywood.
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. The empty chair is a concept synonymous with Amazon’s customer-focus. Despite their importance to the […]
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. Flawed assumptions to avoid when innovating – the premise of this article is pretty self-explanatory, […]
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London.
Tips to help with the research, the communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions.