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Author: Adam Berke
Adam has a passion for interactive marketing and is an industry evangelist for display advertising best practices. In his role as president, Adam manages AdRoll's Account Management team and also enjoys working directly with many AdRoll advertisers - this allows him to take a hands-on approach to ensuring their campaigns are wildly successful.
There has been no bigger news this year in the world of digital advertising than the launch of Facebook Exchange (FBX). The implications are many.
It opened up a gigantic pool of inventory in the hottest sector of ad tech: programmatic buying or, more specifically, retargeting.
Furthermore, it brought together Facebook API buyers and DSPs in a way that companies are still trying to figure out, and overnight, it created competition, in terms of attention and dollars, for Google’s advertising juggernaut, DoubleClick Ad Exchange.
Now that it’s been almost five months since AdRoll and a handful of other tech companies have joined the FBX alpha, we thought we’d share the key things that we’ve learned about this exciting new channel.