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Author: Andrew Broadbent

Andrew Broadbent

Multi-sensory experiential events: harnessing the science behind it

Creative event agencies, are using the power behind the science of senses to make event brand experiences more effective and memorable.

2 comments
Consumers-are-demanding-experiential-rewards

Consumers demand experiential rewards from loyalty programs

Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.

8 comments

Experiential advertising and how it is changing marketing

It's impossible to escape the hype around TV ads during the Super Bowl.

But big brands are also running some really impressive experiential advertising events to coincide with the big game.

8 comments
ray-ban-brand-activation-campaign

Brand activation and its role in driving consumer engagement and awareness

Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.

13 comments