{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Mark Simpson

Mark Simpson

Mark has extensive knowledge of the online market having worked in the industry for 12 years in marketing and commercial roles before setting up MAxymiser in 2006

Prior to joining Maxymiser Mark was with Travelport’s European B2C arm helping to build market presence through buying 4 large European travel players developing the company into one of the leading international online travel companies. Latterly Mark Headed up the Business Development and Marketing teams for Travelport, Prior to Travelport, Mark was with Hitwise and joined just as the company launched in the UK where Mark was a key figure in building the client base, developing the product and introducing it to the market.

Don’t let the economic downturn affect your online business

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.

Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.


Go lean to improve on-site performance

Traffic acquisition is a tough game, especially in current times. However, it’s a little easier if you know that you can drive more conversions from the same traffic than your competition can.

This can be achieved by cutting on-site waste.

1 comment

Testing for profit

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

1 comment

Closing the loop on web analytics

Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.


Optimising e-tail for all sorts

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.


Optimisation is not a magic trick

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.


Happy holidays start with great user journeys

Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.

1 comment

Content optimisation - acquisitions a go-go

On-site content optimisation has hit the headlines a couple of times over the past weeks.

With two US competitors to our multivariate testing solution being acquired, the shape of this market has changed considerably.

Organisations from outside our space are taking a keen interest in optimisation and seeing us as a complementary value added solution.


Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.


Behavioural targeting – ask your wine waiter

In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.

Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.

1 comment

Content Intelligence – the death knell for 'Best Practice'?

Best practice was a great safety net for marketers when campaigns cost tens of thousands of pounds to execute due to physical print, production and distribution costs.

If sales plummeted, the marketer in question could point to a text book or previous campaign performance and the directors would settle back down again.


True behavioural targeting means more than segmentation

Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.

The technology can give great results with site content and isn't just something you should be asking your ad network about.