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Author: Suzanne Locke

Suzanne Locke

Suzanne has an unusual hybrid background of journalism and product management. Described as a 'digital native' on LinkedIn (www.linkedin.com/in/suzannelocke), she started out at Sky News in 1999 as one of the website's launch journalists, before going on to launch and then edit and manage the Sky Movies and Sky Showbiz sites.

Having grown up in Bahrain, she left the UK to return to the GCC and sample life there as an adult, arriving in Dubai in the boom times of 2006 to launch and edit the XPRESS site for Gulf News and work as a development manager across the Gulf News portfolio.

She went on to Emap and the world of B2B and subscription sites as editor of meed.com before progressing into Emap Middle East's leadership team in 2009 as digital development director.

Content strategy trends in the Middle East

Personalisation and localisation of content are considered key trends in the Middle East – but it goes so much further than just language...

Here are some of the key take-outs from the Content Strategy roundtables at Econsultancy's Digital Cream Dubai 2012, which I moderated.

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