Posts tagged with Ad Blindness

Will 2013 be the year of native advertising? [infographic]

Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there's a problem: many of their messages don't get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.

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Advertisers pull out the big guns in battle against ad blindness

What's the best way for advertisers to reach consumers on the web? For advertisers grappling with ad blindness, there are two possible options. The first: develop more efficient ways to interact with consumers online. The second: make it harder for consumers not to tune out your ads.

Not surprisingly, while advertisers experiment with the first option, they're also pinning their hopes on the second.

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