Posts tagged with Ad Meld

Here come the ad blocker blockers

In the battle to ensure that online ads reach consumer eyeballs, what's the best way to address the proliferation of ad blockers?

A new company, Sourcepoint, has a simple answer: attack them head on.


Case Study: Accuweather's bid to raise ROI across ad networks

Earlier this year, online weather desination Accuweather had problems that many publishers struggle with. The company had a lot of inventory across a lot of ad networks. The task of optimizing sales was weighing the company down.

What did they do? They started working with network optimizer AdMeld and saw a 70% increase in remnant eCPM rates.